Benchmark guides for the metrics product managers actually track, compiled from public industry research and the sources cited on each page. Every guide pairs the reference ranges with a free calculator so you can run your own numbers against them.
MRR growth, CAC, LTV, churn, and NRR ranges from seed through scale-up, in one reference.
Monthly and annual churn across B2B SaaS, B2C SaaS, e-commerce subscriptions, and media, broken down by stage, pricing tier, and contract type.
Customer acquisition cost ranges for SaaS, e-commerce, and mobile apps, by channel and company stage, plus blended vs fully-loaded CAC.
What a good LTV:CAC ratio looks like, where the 3:1 rule comes from, and how to read ratios below 1 or above 5.
Net Promoter Score averages by industry and what counts as a good score for your category.
Visitor-to-signup, trial-to-paid, and checkout conversion ranges across SaaS, e-commerce, and mobile.
Why published activation numbers are rarely comparable, and the directional bands that still help you judge onboarding.
Each guide pulls from publicly available industry research and operator surveys, with sources named on the page. Benchmarks are directional reference points, not absolute standards: your product's segment, pricing, and go-to-market motion move the ranges more than most teams expect. When a metric has no credible published benchmark, the guide says so instead of inventing one.