Published benchmarks for the metrics product managers track, with source links, dates, and measurement definitions. Observed results and operating targets are labelled separately. Each guide links to a free calculator.
SaaS Capital growth and retention benchmarks by revenue size and funding model.
ChartMogul customer retention by monthly ARPA, with billing model and annual measurement period.
B2B SaaS acquisition costs by customer size, plus Bessemer CAC payback targets.
Bessemer portfolio observations and LTV:CAC operating targets, with their assumptions.
Qualtrics NPS results for 22 U.S. consumer industries, with survey and sample details.
Landing-page medians and upper-quartile results by industry from Unbounce, with funnel definitions.
Published activation rates by industry from Userpilot, with sample and milestone limitations.
Use a published result only when its population, period, and calculation method match yours. Product segment, pricing, and go-to-market motion can make broad comparisons misleading. When a metric has no credible comparable dataset, the guide explains how to assess your own cohorts instead.