Growth & Analytics

Work through product growth metrics, from acquisition costs to retention

intermediate
Suggested pace: 4 weeks
7 articles
What You'll Learn
  • Understand and calculate key SaaS metrics
  • Build data-driven growth strategies
  • Optimize conversion funnels
  • Analyze cohort retention patterns
Prerequisites
  • • Basic understanding of product metrics
  • • Familiarity with spreadsheets

Growth & Analytics Track

Use this track to work through the numbers behind product growth. It covers acquisition costs, recurring revenue, retention, conversion, and engagement, with calculators you can use as you read.

What you'll learn

You'll work with these metrics and methods:

  • MRR/ARR Fundamentals: Understanding recurring revenue and growth rates
  • Unit Economics: CAC, LTV, and their role in assessing customer economics
  • Retention Analytics: Cohort analysis and churn reduction strategies
  • Conversion Optimization: Funnel analysis and A/B testing
  • Engagement Metrics: DAU/MAU ratios and patterns of repeat use

Suggested schedule

The suggested four-week schedule starts with definitions, then moves into calculations and their use in product decisions:

  1. Foundation (Week 1): Core metrics and definitions
  2. Analysis (Week 2): Deep dives into calculation methods
  3. Application (Week 3): Real-world case studies and examples
  4. Optimization (Week 4): Advanced strategies and techniques

Calculators to try

Throughout this track, you'll use our suite of calculators to practice:

  • MRR/ARR Calculator
  • CAC Calculator
  • LTV Calculator
  • Retention Analytics
  • Conversion Rate Calculator

Prerequisites

Before starting this track, you should:

  • Have basic familiarity with product metrics
  • Understand fundamental business concepts
  • Be comfortable with basic math and percentages

Time commitment

  • Total Duration: 4 weeks
  • Weekly Time: 3-4 hours
  • Format: Self-paced with checkpoints

Start with the recurring revenue guide, then use the calculators to work through your own numbers.

Featured Articles

Conversion Rate Optimization Guide
Find the steps in your funnel where users drop, then test fixes with a clear measurement plan.
8 min read
intermediate
DAU/MAU: Measuring True Engagement
DAU/MAU shows how often monthly active users return daily. Define active use consistently and interpret the ratio in context.
7 min read
intermediate
MRR and ARR: The Numbers SaaS PMs Need to Know
Calculate MRR correctly. Track the five components. Diagnose growth gaps with the MRR waterfall. With 2026 benchmarks.
8 min read
intermediate
Retention Analytics: Read Cohorts and Investigate Drop-Offs
Use cohort analysis and retention curves to find when users stop returning, compare segments, and plan research into the causes.
8 min read
intermediate
SaaS Metrics Benchmarks 2026: Published Comparisons and Definitions
Published SaaS comparisons for retention, LTV:CAC, NPS, revenue growth, and CAC payback, with source scope and measurement limits
8 min read
intermediate
CAC/LTV: The Unit Economics That Matter
Calculate customer acquisition cost, lifetime value, the LTV:CAC ratio, and payback period to evaluate unit economics.
11 min read
intermediate

All Articles

The Unit Economics of AI Features: Cost per Interaction to Margin
Every AI feature carries real marginal cost. How to build a cost-per-interaction model, which levers cut it, and where the cost lands in your LTV math.
9 min read
intermediate