Growth & Analytics

Master the metrics that matter for product growth, from acquisition to retention

intermediate
4 weeks to complete
6 articles
What You'll Learn
  • Understand and calculate key SaaS metrics
  • Build data-driven growth strategies
  • Optimize conversion funnels
  • Analyze cohort retention patterns
Prerequisites
  • • Basic understanding of product metrics
  • • Familiarity with spreadsheets

Growth & Analytics Track

Welcome to the Growth & Analytics learning track. This comprehensive program will transform you into a data-driven product manager who can confidently measure, analyze, and optimize product performance.

What You'll Learn

This track covers the essential metrics and analytical frameworks every growth-focused PM needs:

  • MRR/ARR Fundamentals: Understanding recurring revenue and growth rates
  • Unit Economics: CAC, LTV, and the metrics that determine profitability
  • Retention Analytics: Cohort analysis and churn reduction strategies
  • Conversion Optimization: Funnel analysis and A/B testing
  • Engagement Metrics: DAU/MAU ratios and habit formation

Track Structure

The track is organized into progressive modules, each building on the previous:

  1. Foundation (Week 1): Core metrics and definitions
  2. Analysis (Week 2): Deep dives into calculation methods
  3. Application (Week 3): Real-world case studies and examples
  4. Optimization (Week 4): Advanced strategies and techniques

Integrated Calculators

Throughout this track, you'll use our suite of calculators to practice:

  • MRR/ARR Calculator
  • CAC Calculator
  • LTV Calculator
  • Retention Analytics
  • Conversion Rate Optimizer

Prerequisites

Before starting this track, you should:

  • Have basic familiarity with product metrics
  • Understand fundamental business concepts
  • Be comfortable with basic math and percentages

Time Commitment

  • Total Duration: 4 weeks
  • Weekly Time: 3-4 hours
  • Format: Self-paced with checkpoints

Ready to become a metrics-driven PM? Let's begin!

Featured Articles

Conversion Rate Optimization: A 2026 Guide
Find the steps in your funnel where users drop, then ship the right fix. Benchmarks, common killers, and an A/B testing approach that holds up.
8 min read
intermediate
DAU/MAU: Measuring True Engagement
How sticky is your product really? DAU/MAU tells you what percent of users come back daily. With 2026 benchmarks and the patterns that actually move the ratio.
7 min read
intermediate
MRR and ARR: The Numbers SaaS PMs Need to Know
Calculate MRR correctly. Track the five components. Diagnose growth gaps with the MRR waterfall. With 2026 benchmarks.
8 min read
intermediate
Retention Analytics: Where Users Leak
Cohort analysis and retention curves to find when users drop and why. Tightened for 2026 with verified benchmarks.
9 min read
intermediate
SaaS Metrics Benchmarks 2026: Numbers by Stage and Segment
SaaS benchmarks for churn, LTV:CAC, NPS, MRR growth, and CAC payback, by company stage and industry
17 min read
intermediate
CAC/LTV: The Unit Economics That Matter
The four metrics that decide whether your business survives. Customer Acquisition Cost, Lifetime Value, and the ratios that matter.
11 min read
intermediate

All Articles