PM Prompt Library
Expert-crafted AI prompts for ChatGPT, Claude, and beyond. 80+ battle-tested templates for the work PMs actually do.
Difficulty:
PRD Writing Prompt
Creates complete Product Requirements Documents with strategic context
documentationPopularintermediateJTBDRICE
User Story Creator
Transforms features into INVEST-compliant user stories
documentationPopularbeginnerINVESTBDD
PRD Review & Gap Analysis
Paste a draft PRD and get a senior-PM critique with the gaps that get caught in review
documentationNewintermediateJTBDGuardrail Metrics
PRD from Messy Notes or Transcript
Turn raw meeting notes, a call transcript, or a Slack thread into a structured PRD draft
documentationNewbeginnerJTBDMoSCoW
Lean One-Pager PRD
A single-page PRD for fast-moving teams -- problem, bet, scope, and metric, nothing more
documentationNewbeginnerHypothesis-Driven DevelopmentMVP
Split an Epic into Stories
Break a large epic into vertically-sliced, sprint-sized stories with a clear sequence
documentationNewintermediateINVESTVertical Slicing
Generate Acceptance Criteria (Gherkin)
Turn a story into testable Given/When/Then scenarios that cover the happy path and the edges
documentationNewbeginnerBDDGherkin
User Story Quality Review (INVEST)
Score a story or backlog against INVEST and rewrite the weak ones
documentationNewintermediateINVESTBDD
Competitive Analysis
Strategic competitive analysis with SWOT and positioning
analysisPopularintermediateSWOTPositioning Matrix
Market Opportunity Assessment
TAM/SAM/SOM market sizing with validation
analysisintermediateTAM/SAM/SOMMarket Segmentation
TAM/SAM/SOM Calculator
Step-by-step market size calculations with validation
analysisadvancedTAM/SAM/SOMBottom-Up Analysis
Market Opportunity Validator
Cross-check and validate existing market size estimates
analysisadvancedMarket ValidationCompetitive Benchmarking
Feature Market Sizing
Size market opportunity for specific features or product extensions
analysisintermediateFeature EconomicsAdoption Curve Analysis
Competitive Market Analysis
Analyze market share distribution and competitive capture opportunities
analysisintermediateCompetitive AnalysisMarket Share Modeling
Product Data Deep Dive
Interpret metrics, identify trends, and generate insights
analysisintermediateMetrics AnalysisCohort Analysis
Feature Prioritization (RICE)
RICE scoring framework for feature prioritization
planningPopularintermediateRICEPrioritization Matrix
OKR Setting
Create objectives and measurable key results
planningPopularintermediateOKRGoal Setting
Quarterly Roadmap Strategy
Build strategic quarterly roadmap with themes
planningintermediateRoadmap PlanningStrategic Themes
Now-Next-Later Roadmap from a Backlog
Turn a raw backlog into an outcome-based Now / Next / Later roadmap with honest confidence
planningNewintermediateNow-Next-LaterOutcome-Based Roadmapping
Roadmap Narrative for Stakeholders
Turn a roadmap into a stakeholder story -- the why, the trade-offs, and what you said no to
planningNewintermediateStrategic NarrativeOutcome-Based Roadmapping
Theme-Based Roadmap from OKRs
Derive a theme-based roadmap directly from your objectives so every bet traces to a result
planningNewadvancedOKRsTheme-Based Roadmapping
Stakeholder Update
Executive-ready status updates with metrics
communicationPopularintermediateExecutive CommunicationStatus Reporting
Launch Announcement
Multi-channel launch messaging for features
communicationbeginnerMulti-Channel CommunicationBenefits-First Messaging
Go-to-Market Strategy
Comprehensive GTM strategy with positioning
communicationadvancedGTM StrategyPositioning Canvas
User Interview Synthesis
Analyze interview data and extract insights
researchintermediateAffinity MappingJobs-to-be-Done
A/B Test & Experiment Designer
Design rigorous experiments with hypothesis, sample size, and analysis plan
analysisPopularintermediateHypothesis TestingStatistical Analysis
Product-Market Fit Assessment
Evaluate PMF using multiple frameworks
analysisadvancedSean Ellis TestRetention Analysis
Daily Standup Synthesizer
Transform standup notes into executive-ready summaries
daily-essentialsbeginnerAgileScrum
Bug Priority Matrix
Triage and prioritize bugs with clear scoring methodology
daily-essentialsbeginnerRisk MatrixPriority Scoring
Quick Competitive Intel
Analyze competitor moves and implications in 5 minutes
daily-essentialsbeginnerCompetitive StrategySWOT
Sprint Retro Analyzer
Extract actionable insights from sprint retrospectives
daily-essentialsbeginnerAgile RetrospectiveContinuous Improvement
Customer Interview Synthesizer
Extract insights from customer interviews using JTBD framework
daily-essentialsbeginnerJobs-to-be-DoneAffinity Mapping
Generic Output Debugger
Fix prompts that produce generic or unhelpful AI responses
analysisbeginnerCRISP FrameworkPrompt Engineering
Context Problem Solver
Fix prompts with wrong assumptions about your context
analysisbeginnerContext ManagementIndustry Specifics
Output Format Fixer
Get the right format for emails, docs, presentations
analysisbeginnerCommunication FormatsOutput Structuring
Value-Based Pricing Calculator
Calculate optimal pricing based on customer value creation, not costs
planningadvancedValue-Based PricingROI Analysis
SaaS Pricing Model Selector
Choose the optimal pricing model: per-user, usage-based, tiered, or hybrid
planningintermediatePricing ModelsSaaS Economics
Pricing Tier Architect
Design psychology-optimized pricing tiers that drive upgrades
planningintermediatePricing PsychologyBehavioral Economics
Price Increase Strategy
Increase prices without losing customers using proven change management
communicationintermediateChange ManagementCustomer Communication
Competitive Pricing Intelligence
Analyze competitor pricing moves and develop strategic responses
analysisadvancedCompetitive StrategyMarket Intelligence
Prompt Optimizer
Transform good prompts into great ones using CRISP
analysisintermediateCRISP FrameworkPrompt Optimization
Task-to-Prompt Converter
Convert any recurring PM task into a reusable prompt
planningintermediateTask AnalysisCRISP Framework
Churn Reduction Strategy
Analyze churn patterns, identify root causes, and build a retention playbook with prioritized interventions
analysisNewintermediateChurn DecompositionRetention Analysis
Unit Economics Analysis (CAC/LTV)
Evaluate unit economics health, analyze LTV/CAC ratios, and identify optimization levers
analysisNewadvancedLTV/CAC Ratio AnalysisPayback Period
NPS Action Plan
Interpret NPS scores, analyze segments, and design closed-loop improvement plans
analysisNewintermediateNPS TaxonomyVoice of Customer
Experiment Results Interpretation
Interpret A/B test results with statistical rigor and actionable decision frameworks
analysisNewadvancedBayesian vs FrequentistEffect Size Analysis
Revenue Growth Strategy (MRR/ARR)
Decompose revenue growth, identify expansion levers, and build a growth playbook
analysisNewintermediateRevenue WaterfallGrowth Accounting
Funnel Optimization Strategy
Diagnose funnel drop-offs, prioritize optimization efforts, and design experiments
analysisNewintermediateAARRR Pirate MetricsFunnel Analysis
Engagement Improvement Plan (DAU/MAU)
Analyze engagement patterns, identify stickiness drivers, and design habit loops
analysisNewintermediateHook ModelEngagement Loop
Retention Playbook
Interpret cohort retention curves, identify intervention points, and build retention strategies
analysisNewadvancedCohort AnalysisRetention Curves
Product Vision Statement Generator
Create a compelling product vision using proven frameworks like the Product Vision Board
strategyNewintermediateVision-Mission-StrategyProduct Strategy Triangle
North Star Metric Definition
Identify the ONE metric that best captures your product value delivery with supporting input metrics
strategyNewintermediateNorth Star FrameworkInput Metrics Tree
Product Principles Framework
Define clear product principles that guide daily decision-making across your team
strategyNewbeginnerProduct PrinciplesDesign Principles
Build vs. Buy Decision Framework
Systematically evaluate whether to build in-house or buy/integrate a third-party solution
strategyNewadvancedBuild vs Buy MatrixTCO Analysis
Platform/API Strategy Evaluator
Evaluate and plan your platform or API strategy for third-party integrations and developer ecosystems
strategyNewadvancedPlatform Strategy CanvasAPI Maturity Model
Internationalization Readiness Assessment
Assess product readiness for international expansion with market entry and localization planning
strategyNewadvancedi18n Readiness FrameworkMarket Entry Matrix
Partnership/Integration Evaluation
Evaluate potential partnerships and integrations for strategic fit and execution feasibility
strategyNewintermediatePartnership Evaluation MatrixStrategic Fit Analysis
Product Sunset/Deprecation Plan
Plan a thoughtful product or feature sunset with stakeholder management and migration strategy
strategyNewadvancedProduct Lifecycle ManagementStakeholder Impact Analysis
Customer Journey Mapping
Map the complete customer journey with touchpoints, emotions, and optimization opportunities
customer-growthNewintermediateCustomer Journey MapJobs-to-be-Done
Onboarding Flow Optimization
Optimize your onboarding flow to reduce time-to-value and increase activation rates
customer-growthNewintermediateTime to ValueActivation Metrics
Activation Metric Identifier
Discover the behaviors that predict long-term retention and define your activation metric
customer-growthNewadvancedActivation MetricsAha Moment Framework
Customer Health Score Design
Design a predictive customer health scoring system to proactively identify churn risk and expansion opportunities
customer-growthNewadvancedCustomer Health ScoringLeading Indicator Analysis
Expansion Revenue Strategy
Design a strategy to grow revenue from existing customers through upsells, cross-sells, and usage expansion
customer-growthNewadvancedLand and ExpandNet Revenue Retention
Referral Program Design
Design a viral referral program with optimized incentives, mechanics, and measurement
customer-growthNewintermediateReferral Loop DesignViral Coefficient
Customer Success Playbook Generator
Generate segment-specific customer success playbooks with touch models and health-based interventions
customer-growthNewintermediateCustomer Success PlaybookHealth Score
Win/Loss Analysis Template
Conduct structured win/loss analysis to improve competitive positioning and sales effectiveness
customer-growthNewintermediateWin/Loss AnalysisCompetitive Intelligence
Technical Debt Prioritization
Systematically prioritize and manage technical debt with business impact analysis
executionNewintermediateRICE for Tech DebtTechnical Debt Quadrant
Release Notes Writer
Transform technical changes into compelling, user-friendly release notes
executionNewbeginnerRelease CommunicationFeature Announcement
Post-Mortem / Incident Review
Conduct a blameless post-mortem with root cause analysis and prevention-focused action items
executionNewintermediateBlameless Post-Mortem5 Whys
Dependency Risk Assessment
Map and mitigate cross-team dependencies and risks for complex product initiatives
executionNewintermediateDependency MappingRisk Matrix
Capacity Planning Framework
Plan team capacity and resource allocation for upcoming quarters with realistic velocity estimates
executionNewintermediateCapacity PlanningResource Allocation
Migration Strategy Planner
Plan complex system or product migrations with zero-downtime strategies and rollback plans
executionNewadvancedStrangler Fig PatternMigration Waves
Feature Flag Audit
Audit and clean up feature flags to reduce complexity and improve system reliability
executionNewbeginnerFeature Flag LifecycleFlag Hygiene
QA Test Plan Generator
Generate comprehensive QA test plans with risk-based prioritization and coverage matrices
executionNewbeginnerTest StrategyRisk-Based Testing
Product Strategy Memo (Amazon 6-pager)
Write a compelling product strategy memo using the Amazon 6-pager format for executive decision-making
leadershipNewadvancedAmazon 6-PagerWorking Backwards
Investor Update / Board Memo
Create professional investor updates and board memos with key metrics, progress, and asks
leadershipNewadvancedInvestor Update Best PracticesKPI Reporting
Cross-functional Alignment Brief
Create alignment documents for cross-team initiatives with RACI clarity and shared success criteria
leadershipNewintermediateRACI MatrixCross-functional Brief
Product Demo Script Generator
Create compelling product demo scripts tailored to your audience with storytelling and feature-benefit mapping
leadershipNewbeginnerDemo FlowStorytelling Framework
Change Management Communication Plan
Plan and communicate organizational or product changes with stakeholder-specific messaging and the ADKAR model
leadershipNewintermediateADKAR ModelChange Communication
Team Charter / Ways of Working
Create a team charter that defines mission, working agreements, and communication norms
leadershipNewbeginnerTeam CharterWorking Agreement
PM Job Description Generator
Generate compelling, accurate product management job descriptions for any level and focus area
leadershipNewbeginnerPM Competency ModelRole Architecture
PM Performance Review Self-Assessment
Write a compelling PM performance review self-assessment with impact documentation and growth planning
leadershipNewintermediatePM Competency FrameworkImpact Documentation
AI Feature Evaluation Framework
Evaluate whether an AI-powered feature is the right solution with build-vs-buy analysis and feasibility assessment
ai-emergingNewintermediateAI Feature Evaluation MatrixBuild vs Buy for AI
LLM Integration Assessment
Assess feasibility and design the integration of large language models into your product
ai-emergingNewadvancedLLM Evaluation FrameworkPrompt Engineering
AI Safety and Ethics Checklist
Evaluate AI features for safety, fairness, and ethical risks with a structured responsible AI checklist
ai-emergingNewadvancedResponsible AI FrameworkAI Ethics Checklist
Agentic Product Design Canvas
Design AI agent-powered product experiences with human-in-the-loop patterns and trust architecture
ai-emergingNewadvancedAgentic Design CanvasHuman-in-the-Loop
AI Cost-Benefit Analysis
Calculate the true cost and ROI of AI initiatives including infrastructure, talent, and ongoing operational expenses
ai-emergingNewintermediateAI ROI FrameworkTotal Cost of AI Ownership
Synthetic User Research Design
Design AI-augmented user research studies using synthetic personas and validation protocols
ai-emergingNewintermediateSynthetic Research DesignAI-Augmented UXR
AI-Assisted Competitive Monitor Setup
Set up an AI-powered competitive monitoring system to track competitor moves and market signals
ai-emergingNewintermediateCompetitive IntelligenceAI Monitoring Framework
Prompt Chain Designer
Design multi-step prompt chains for complex AI workflows with error handling and quality gates
ai-emergingNewadvancedPrompt ChainingLLM Orchestration
90Expert Prompts
11Categories
7Workflows
1-2Variables per prompt
Need more than a single prompt?
Guided workflows chain four to six prompts in sequence, passing context between steps so the final output is decision-ready.
Explore 7 guided workflowsBrowse prompts by topic
Curated collections of related prompts for the work you are doing.
Frequently Asked Questions
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