Decision aids

Pick the right tool for the decision in front of you

Side-by-side breakdowns of the framework and metric debates that come up every week. Each page tells you which one to pick and when, not a neutral comparison.

Most PMs land here

RICE vs ICE

When you're picking between two of the most-used PM scoring frameworks for a real backlog decision.

The most-debated PM scoring choice. RICE adds Reach to ICE's three dimensions, which matters for roadmap planning but slows you down on quick triage. The page tells you which one fits your team's appetite for rigor.

Prioritization choices

Pick the framework that fits your team's appetite for rigor. The lighter ones move faster, the heavier ones defend better.

When generic Reach/Impact/Confidence/Effort doesn't match how your team thinks about tradeoffs.

When you're choosing between a quick 2x2 sketch and a numeric framework for a real roadmap call.

When you're picking between a research-driven and a stakeholder-driven approach to scoping.

When you want one page that ranks all five major frameworks against each other.

Growth and economics choices

Two metrics that look similar usually answer different questions. These pages tell you which one to track for the decision you're making.

When you're trying to read your unit economics and not sure which side of the ratio is the binding constraint.

When two teams use different abbreviations for the same metric and one of them is wrong.

When you need to know which number to put in the board deck and which to track week-to-week.

When churn and downgrades are about to make your topline number look better than reality.

When NRR over 100% is hiding the fact that your base is actually leaking.

When two ways of measuring the same thing tell you different stories at small sample sizes.

When you need to pick a usage window that matches how often your product is supposed to get opened.

When leadership wants a single satisfaction number and you have to pick which one to commit to.

Planning artifact choices

OKRs, KPIs, payback periods. The frameworks teams confuse with each other and the differences that matter in practice.

When the goal-setting framework and the metric you measure success with get treated as the same thing.

When the finance team and the growth team are using the same word for two different calculations.

When the deck says billion-dollar market and you have to defend each layer of the funnel.

When you have two ways of measuring product-market fit and they're telling you different things.

Experiment approach choices

A/B vs multivariate, statistical vs practical significance. The traps that turn a clean experiment into a ship-the-wrong-thing decision.

When you want to test more than one variable at a time and aren't sure if you have the traffic for it.

When the test cleared p < 0.05 but the lift won't actually pay for itself.

When two delivery metrics look like they should agree and one of them is lying to you.

Want the deeper treatment?

Compare pages help you choose. Learning Hub articles teach the concept end-to-end, with examples and second-order effects.