Customer Interview Synthesizer

Extract insights from customer interviews using JTBD framework

daily-essentialsbeginnerJobs-to-be-DoneAffinity MappingHMW Questions600-800 words
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Analyzing [Number of Interviews] customer interviews focused on [Research Focus Area].

Role: Senior UX Researcher specializing in Jobs-to-be-Done framework and behavioral analysis.

Instructions:
1. Apply affinity mapping to identify themes; report participant counts and retain important minority findings
2. Extract functional, emotional, and social jobs
3. Map pain points to product gaps
4. Prioritize by frequency × intensity × strategic fit
5. Generate "How Might We" questions

Specifics:
## Research Summary
**Participants:** [Number of Interviews] users
**Focus:** [Research Focus Area]
**Key Finding:** [One sentence summary]

## Jobs-to-be-Done Analysis
### Primary Job
**Functional:** [What they're trying to accomplish]
**Emotional:** [How they want to feel]
**Social:** [How they want to be perceived]
**Satisfaction:** [1-10 with evidence]

## Insight Prioritization
| Theme | Frequency | Intensity | Priority | Key Quote |
|-------|-----------|-----------|----------|-----------|
| [Theme] | [X/[Number of Interviews]] | [High/Med/Low] | [P0-P2] | "[Quote]" |

## Pain Points → Opportunities
### High-Priority Pain #1
**Pain:** [Specific frustration]
**Root Cause:** [Why this happens]
**Current Workaround:** [What users do now]
**HMW:** How might we [opportunity]?

## Actionable Recommendations
**Quick Win:** [Low effort, high impact]
**Strategic Investment:** [Long-term capability]

## Research Follow-up
- Quantitative validation needed: [Survey questions]
- Additional segments to explore: [Who else to interview]

Purpose: Inform product roadmap and feature prioritization.

Interview Data:
[Interview Notes/Transcripts]

## Evidence and accuracy
- Use supplied facts and verified sources. Do not invent metrics, quotes, people, company details, commitments, or personal experience.
- Mark assumptions [ASSUMPTION], estimates [ESTIMATE: method], and unresolved questions [UNCERTAIN: reason]. Leave unavailable values unfilled rather than guessing.
- Explain confidence as high, medium, or low using the evidence available. These labels are judgments, not calibrated probabilities. Give numerical probabilities only when a stated method supports them.
- Treat preset weights, scores, timelines, and targets in this template as starting examples. Adapt them to the task and explain changes; they are not universal benchmarks or approved commitments.
- Define score scales and directions before calculating totals. Keep units, denominators, and time periods consistent. Do not average away a critical blocker.
- Use only exact supplied or verified quotes with attribution. Label requested fictional examples as illustrative. Distinguish observed behavior from inferred motives or causes.
- Use only the sections and rows the task needs. Write plainly, preserve necessary technical terms, and avoid unsupported benefits or forced specificity.
- Identify missing information needed for a decision. Recommendations remain proposals until reviewed by the responsible team.

## Evidence and accuracy
- Use supplied facts and verified sources. Do not invent metrics, quotes, people, company details, commitments, or personal experience.
- Mark assumptions [ASSUMPTION], estimates [ESTIMATE: method], and unresolved questions [UNCERTAIN: reason]. Leave unavailable values unfilled rather than guessing.
- Explain confidence as high, medium, or low using the evidence available. These labels are judgments, not calibrated probabilities. Give numerical probabilities only when a stated method supports them.
- Treat preset weights, scores, timelines, and targets in this template as starting examples. Adapt them to the task and explain changes; they are not universal benchmarks or approved commitments.
- Define score scales and directions before calculating totals. Keep units, denominators, and time periods consistent. Do not average away a critical blocker.
- Use only exact supplied or verified quotes with attribution. Label requested fictional examples as illustrative. Distinguish observed behavior from inferred motives or causes.
- Use only the sections and rows the task needs. Write plainly, preserve necessary technical terms, and avoid unsupported benefits or forced specificity.
- Identify missing information needed for a decision. Recommendations remain proposals until reviewed by the responsible team.
What Makes a Good Customer Interview Synthesis
  • • Quotes first, opinions second: tag and cluster before conclusions.
  • • JTBD mapping across functional, emotional, and social jobs with evidence.
  • • Prioritization by frequency × intensity × business value with confidence.
  • • HMW questions that invite multiple solutions, not a single feature.
  • • A one‑pager readout and an appendix for the quote database.
Common Customer Synthesis Mistakes
  • • Cherry‑picking “great” quotes without counts or counter‑examples.
  • • Jumping to personas when behavior clusters aren’t stable yet.
  • • Treating feature requests as insights instead of mapping the underlying job.
  • • Presenting findings without decisions or follow-up work.
  • • Zero validation plan—no survey, no proxy metrics, no follow‑ups.
Questions PMs Actually Ask (Customer Interviews)

We have 12 transcripts. Where do we start?

Highlight pains, outcomes, and workarounds. Tag quotes and cluster themes before writing conclusions.

Do we need personas now?

Not if the behavior clusters aren’t obvious. Use task/segment lenses for now and keep personas lightweight until patterns stick.

How do we prioritize opportunities from interviews?

Score frequency × intensity × business value. Add confidence. Use ICE to rank near‑term bets. Outliers go in “emerging signals” until validated.

Stakeholder wants features tomorrow—what do we show?

A one-page summary can include top themes with counts, 3 supporting quotes, 2–3 research questions, and a follow-up plan with an owner and date.

How do we keep bias in check?

Include conflicting evidence, explain confidence, and ask a second researcher to review a subset if possible.

How to use this prompt

When to use it

User research synthesis and insight generation

Before you use the output

  • •Fill in the variables with the facts and constraints you have.
  • •Check the output against your source material and revise any mistakes.
  • •Add relevant context when the first draft misses part of your task.

Expected output

JTBD analysis with recommendations

Quick Info
Categorydaily-essentials
Output Length600-800 words
Web SearchNot Required
Frameworks
Jobs-to-be-DoneAffinity MappingHMW Questions
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