Customer Interview Synthesizer
Extract insights from customer interviews using JTBD framework
- • Quotes first, opinions second: tag and cluster before conclusions.
- • JTBD mapping across functional, emotional, and social jobs with evidence.
- • Prioritization by frequency × intensity × business value with confidence.
- • HMW questions that invite multiple solutions, not a single feature.
- • A one‑pager readout and an appendix for the quote database.
- • Cherry‑picking “great” quotes without counts or counter‑examples.
- • Jumping to personas when behavior clusters aren’t stable yet.
- • Treating feature requests as insights instead of mapping the underlying job.
- • Presenting findings without decisions or follow-up work.
- • Zero validation plan—no survey, no proxy metrics, no follow‑ups.
We have 12 transcripts. Where do we start?
Highlight pains, outcomes, and workarounds. Tag quotes and cluster themes before writing conclusions.
Do we need personas now?
Not if the behavior clusters aren’t obvious. Use task/segment lenses for now and keep personas lightweight until patterns stick.
How do we prioritize opportunities from interviews?
Score frequency × intensity × business value. Add confidence. Use ICE to rank near‑term bets. Outliers go in “emerging signals” until validated.
Stakeholder wants features tomorrow—what do we show?
A one-page summary can include top themes with counts, 3 supporting quotes, 2–3 research questions, and a follow-up plan with an owner and date.
How do we keep bias in check?
Include conflicting evidence, explain confidence, and ask a second researcher to review a subset if possible.
When to use it
User research synthesis and insight generation
Before you use the output
- •Fill in the variables with the facts and constraints you have.
- •Check the output against your source material and revise any mistakes.
- •Add relevant context when the first draft misses part of your task.
Expected output
JTBD analysis with recommendations