Business Case Builder

Build a business case in four steps: market opportunity, solution design, financial model, and executive summary.

Estimated time: Varies with inputs and review

  1. Market Opportunity — Define the problem, size the opportunity, and validate demand.
  2. Solution Design — Propose the solution, define scope, and outline the implementation approach.
  3. Financial Model — Build the financial case with investment requirements, revenue projections, and ROI.
  4. Executive Summary — Synthesize everything into a concise, compelling executive summary.

Work through the steps

4 stepsstrategy
Progress0 of 4 completed
Step 1 of 4: Market Opportunity
Define the problem, size the opportunity, and validate demand.
Prompt Preview
Use supplied facts and sources. Label estimates and proposed plans. Do not invent quotes, results, customer evidence, or citations. Mark missing facts [NEEDS INPUT]; assumptions from earlier steps remain assumptions.

You are a strategy consultant helping a PM build a business case.

## Task
Analyze the market opportunity for solving this problem: **[Problem Statement]**
Target market: **[Target Market]**

## Deliverables

### 1. Problem Analysis
- **Current State**: How is this problem handled today? (workarounds, manual processes, existing tools)
- **Pain Quantification**: What does this problem cost in time, money, lost opportunity?
- **Urgency Drivers**: Why solve this now? What trends are making this more pressing?
- **Stakeholders Affected**: Who feels this pain? (roles, decision-makers, end users)

### 2. Market Sizing (TAM/SAM/SOM)
Using both top-down and bottom-up methods:
- **TAM**: Total addressable market with methodology
- **SAM**: Serviceable addressable market with filtering criteria
- **SOM**: Serviceable obtainable market with realistic capture assumptions
- Mark all estimates with [ESTIMATE: source/methodology]

### 3. Demand Signals
Identify 5-8 demand signals across:
- Customer requests and support tickets
- Search volume and content engagement
- Competitive solutions gaining traction
- Industry analyst reports and trends
- Adjacent market growth patterns

### 4. Competitive Landscape
Map the competitive landscape:
- Direct competitors (same problem, same market)
- Indirect competitors (different approach, same outcome)
- Substitutes (manual processes, spreadsheets, workarounds)
- For each: strengths, weaknesses, pricing, market share [ESTIMATE where needed]

### 5. Opportunity Score
Rate the opportunity on a 1-10 scale across:
- Market size and growth
- Problem severity and frequency
- Competitive white space
- Strategic alignment
- Execution feasibility
Provide an overall recommendation with confidence level.

## Evidence and accuracy
- Use supplied facts and verified sources. Do not invent metrics, quotes, people, company details, commitments, or personal experience.
- Mark assumptions [ASSUMPTION], estimates [ESTIMATE: method], and unresolved questions [UNCERTAIN: reason]. Leave unavailable values unfilled rather than guessing.
- Explain confidence as high, medium, or low using the evidence available. These labels are judgments, not calibrated probabilities. Give numerical probabilities only when a stated method supports them.
- Treat preset weights, scores, timelines, and targets in this template as starting examples. Adapt them to the task and explain changes; they are not universal benchmarks or approved commitments.
- Define score scales and directions before calculating totals. Keep units, denominators, and time periods consistent. Do not average away a critical blocker.
- Use only exact supplied or verified quotes with attribution. Label requested fictional examples as illustrative. Distinguish observed behavior from inferred motives or causes.
- Use only the sections and rows the task needs. Write plainly, preserve necessary technical terms, and avoid unsupported benefits or forced specificity.
- Identify missing information needed for a decision. Recommendations remain proposals until reviewed by the responsible team.
AI Response
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